Sheep Matters was launched as a subscription-based technical magazine.

The aim of the magazine is to help progressive farmers and professionals within the UK sheep industry to keep aware of, and up-to date with new developments in markets, consumer trends, research and technology and to help them consider how to make changes to their businesses to innovate and grow.

I worked with the clients to produce the identity and magazine design layout for Sheep Matters. A mark that needed to encompass the sheep element and the idea of conveying information into one simple idea.