Revamping and revitalising the entire brand identity system.

When Victoria approached me, she recognized that her current branding no longer reflected the essence of her business or herself. Thus, we embarked on a journey of exploration to redefine her brand’s identity, understand her target audience, and determine the desired emotional response from her clientele.

Victoria embodies values of results, passion, and prioritizing her clients (“U”). It was crucial for her new color palette to exude this same vigor and dynamism. Upon unveiling the proposed palette, Victoria was initially taken aback by the bold departure from her previous pinks and purples, colors she had long been associated with. However, given her predominantly male audience, these hues were no longer resonating with her target demographic. Moreover, Victoria’s persona is much more assertive and feminine than traditionally “feminine” pink.

Once we settled on the colors, we delved into incorporating playful elements that echoed her personal style. For instance, as Victoria often wears distinctive glasses, I proposed integrating them into her brand identity, effectively capturing her unique essence.

The culmination of our collaboration encompassed the creation of a new logo, submarks, vibrant color palette, mood board, cover designs, social media templates, and captivating background patterns.

Are you ready to have a dramatic shift and start attracting the right type of people?
Drop me a line 🙂