Corsetry & Couture

Brand identity produced for Corsetry and Couture, a specialty corsetry and dressmaking boutique.

Corsetry and Couture is a specialty corsetry and dressmaking boutique.  Using traditional corsetry techniques, they produce bridal, burlesque, couture, fashion and evening-wear. Their distinctiveness is highlighted by the use of high quality materials, original designs and expert workmanship. 

I worked with Aimee on her key message and what really makes her stand apart from her competitors. Aimee’s target market had changed entirely since starting out and so her old identity did not reflect her values, products or services.