The project was to develop a strong lasting Brand identity for Madeleine’s cafe. 

I was asked to design the concept and all servery and external facing aspects, enhancing the customer experience of the café as well as the brand. This allowed for a seamless feel to the identity that followed our concept of a rustic yet elegant environment.

Courage and confidence is their motto and the Bluebird is a widely accepted symbol of happiness, prosperity and all things positive. In magical symbolism, Bluebirds are used to represent confidence. 

We developed a brand identity that incorporated the Bluebird, carrying the brand narrative throughout its visual identity. Positive and inspirational quotes adorn the windows and walls, strengthening the message.