I worked with Nicola Jane Little on the rebranding of her Mint Business Club.

It was really important that we visually represented how the club made its members feel. We did a half strategy session diving into the business, its culture, voice, personality and how people felt when they came into contact with the brand. It become clear that a theme was emerging, member felt they really fed off Nicolas energy, that she radiated positivity and confidence, then as a result of this people were able to grow their businesses.

That’s where the identity was born.

It’s symbolises radiation and growth.

The M is also left open at the bottom, this is to represent the door to the club always remaining open.